Sunday, November 7, 2010

Snarky packaging

A quick post for your amusement.  These labels really amused me, and while I don't want to make sweeping claims about British humor, I'll just say it's fun to find these things.

First up, the label of a cheap (£5) bottle of wine I bought.  It's kind of destroyed because it went through the wash, but it is described as a "light, very gluggable red whine."  First, I've gone to a lot of wine tastings, and I'm pretty sure "gluggable" is never used for high-end products.  Second, "whine"?  Really?  And they do it twice (but not the third time)!  Finally, I can't quite make it out, but the last bit seems to say that it has "boiled sweet characters."  I'm guessing this was not written by a native speaker.

The next two are from the super-natual, not-from-concentrate orange juice I bought to fight off a little cold.  Notice the helpful advice after the *.

And this shows a certain amount of confidence in their product, I think:

1 comment:

  1. Thank you so much for the orange juice label. That's one of the best advertisements I've seen in a while... Now I know what kind of OJ I'm buying if I'm ever in the UK! :)

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